Going Virtual: How to Evolve Your Digital Sales and Marketing to Meet the Demands of Today’s Buyer
Times have changed. Selling, at least the way we’ve always viewed it and done it, won’t go back to the way it was prior to March of 2020. What’s scary is that most sales teams haven’t been able to quickly adjust to the virtual demands of today’s buyer. They’re struggling with the technology. They’re struggling with video. They’re struggling to get noticed. And they’re struggling to make the buying process still feel human, personalized, and based on trust.
But sales teams aren’t alone. Marketing departments have been extremely slow to adjust to the demands of what today’s buyer wants on the front-end of the buying experience—leading to frustration and lost opportunities.
It is, for this reason, Marcus Sheridan, who has been teaching virtual sales and marketing methods for years, is now offering a session that will help your organization with the following:
In this session, attendees will:
- Learn what elements today’s buyers demand to see and experience on a website—such as self-selection tools, calculators, etc.—something most organizations and brands have yet to consider.
- Understand how to create a world-class virtual sales experience for buyers, specifically over video, for any product or service.
- Become masters of all the best practices of setting up and then delivering an online, one-to-one video sales presentation.
- Discover better, more effective ways of prospecting through innovative digital strategies.
Marcus Sheridan- BIO
Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate audiences. In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, “They Ask, You Answer,” the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.”