I hope by now you’ve made the commitment to attend the upcoming Sail America Sailing Industry Conference and Regatta in just two weeks from now in Annapolis!

It is going to be a really fantastic event with so many opportunities to ‘rev up the batteries’ and shift gears into a better psyche and recovery mindset. All of us in the sailing industry have been hard hit by the economy and all of the many factors that have impacted our respective businesses. This event should help lift us up and provide many useful, hands-on tools, tips and techniques so we can better plan and navigate our future.

Since the Industry Conference is just around the corner, I thought I’d provide some practical planning concepts to help you and your team maximize your investment in the conference. Instead of simply “showing up,” here are some easy, yet powerful strategies to help you achieve the best possible conference results.

1. Pre-plan Your Seminar Schedule
   Visit the www.sailamerica.com website and check out the speakers schedule and matrix, along with the bios and summaries of each presenter and topic...

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Whatever you presently believe about sales, Don Cooper is ready to throw down the gauntlet and shake you and your management team right out of the comfort zone. Cooper, an entertaining presenter, former stage and film actor, and lifelong sales professional, is one of the featured speakers at the upcoming Sail America Sailing Industry Conference and Regatta.

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Editor's Note: Dean Brenner is the keynote speaker for the upcoming Sail America Sailing Industry Conference and Regatta and addresses, “Leadership Communication for the 21st Century.” In this edition of Waypoints and in a few subsequent issues to follow, Dean authors the Management Corner to address a myriad of pitfalls and strategies associated with the timely and critical topic of Teamwork.

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