National Education Chair George Day shares how Sail America’s various membership initiatives have positively impacted his business at Blue Water Sailing.

Dear Sail America Member,

I hope you had a chance to read last month’s inaugural digital edition of Waypoints and the cover story about the emerging new world of social media marketing. If you’re like me, you learned a lot about this new media and marketing frontier.

I hope you will read this month's lead article, which is full of useful and well thought out examples of how creative business people have developed ingenious marketing and sales techniques that really embrace “the less is more” philosophy so necessary in the current economic climate. The management column is also tremendously useful as we all need patience during these challenging times.

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SEVEN LOW COST, HIGH IMPACT GUERILLA MARKETING STRATEGIES Waypoints Editor Wanda Kenton Smith interviews six veteran marine marketers and shares valuable strategies for success in today's challenging economy ...

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Management guru, speaker and author Dan Coughlin shares secrets of peak performers.

Patience, he says, is an under-rated business virtue required by those who expect to achieve success. Learn how exercising patience can make a major impact in the long run!

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