|EXECUTIVE DIRECTOR'S CORNER: SAIL AMERICA EXPANDS MEMBER BENEFITS AND SERVICES
One of my primary goals since joining Sail America one year ago has been to increase the value Sail America offers its members. For the past several months I have been working closely with the Board of Directors, the Executive Committee, various task forces, and several member companies to develop a strong strategic plan and value proposition that will position Sail America as an essential resource for any company that delivers sailing-related products and services.
|SAIL AMERICA BOARD MEETING ADDRESSES SAILING's FUTURE
The annual Sail America Board of Directors meeting and all-day planning session was held May 11, 2007 at the New York Yacht Club in Newport, Rhode Island. The objective of the meeting was to identify opportunities to grow the sailing market, and to develop a clear, tactical plan for the association.
|SAIL AMERICA LAUNCHES NEW GROW BOATING FUNDING MODEL
Since the launch of the national Discover Boating campaign, Sail America has supported this all-industry marketing program which has actively promoted the boating lifestyle to a targeted mass market and worked to improve customer satisfaction levels through dealer certification efforts.
|DISCOVER BOATING POSTS IMPRESSIVE RESULTS
Awareness of boating was given a fun boost when Discover Boating transformed its “Good Run” video into an e-mailable Father’s Day greeting card on americangreetings.com. The e-card featured scenes from the short film and was promoted on the major retailer’s homepage. To help further promote the e-card, Discover Boating also ran a banner advertisement on American Greeting’s website.
|INTERNATIONAL SAILING SUMMIT DELEGATES ADDRESS FUTURE SAILING
Thirty sailing luminaries representing the global sailing industry gathered in Valencia, Spain this past May at the site of the America’s Cup competition to share best practices and discuss the future of sailing. This was the eighth year for this significant gathering organized by founder and Chairman Alistair Murray of Ronstan, and co-hosted this year by ISS Patron Bruno Troublé.
|SITE SEARCH COMMITTEE FORMED TO EXPLORE POSSIBLE NEW VENUES FOR STRICTLY SAIL PACIFIFC
As some of you may know, there is a possibility that Jack London Square may not be available for next year’s Strictly Sail Pacific Show. In the event that planned construction around the show site may impact the success of the show, we have been exploring alternative venues in the Bay area for Strictly Sail Pacific.
|SHOW NEWS: SAIL AMERICA TO SPONSOR TWO EXCITING NEW SAILFEST VENUES
As a way to stimulate sales and provide new opportunities for the sailing industry, Sail America is launching two exciting SailFest ventures in conjunction with existing boat shows.
|SAILING INDUSTRY REAPS RECENT PR SUCCESSES
Discover Sailing public service program and direct media pitches have scored some major PR successes for Sail America.
To date, approximately $81,000 in advertising value has been generated in free PSA-placed advertising, with full page and fractional ads running in magazines such as Men’s Health and the Audubon Magazine, as well as in marine consumer publications such as Soundings and Cruising World.
|WAYPOINTS - THE NEW AND IMPROVED EDUCATIONAL NEWSLETTER
In the next few weeks, be on the look-out for a brand new edition of Waypoints, the educational newsletter produced by Sail America. “We’ve been looking to freshen up the design and create a more graphically appealing read for our members,” said George Day, Sail America vice president who oversees the association committee and membership benefits.
|IN THE NEWS: FIVE ADDITIONAL SAILBOAT MANUFACTURERS HAVE BECOME NMMA CERTIFIED
Congratulations are in order for five additional sailboat manufacturers which are now officially certified under the National Marine Manufacturers Association’s (NMMA) Boat/Yacht Certification program. The manufacturers are: C&C Yachts, Fairport Harbor, OH; Com-Pac Yachts, Clearwater, FL; General Boats, Edenton, NC; The Hinckley Company, Portsmouth, RI; and Tartan Yachts, Fairport Harbor, OH.
|GILL SPONSORS "MORNING LIGHT" PROJECT, DOCUMENTING CREW SAILING THE 2007 TRANSPACIFIC YACHT RACE
Gill North America has been appointed as an official sponsor of the crew of Morning Light, a Transpac 52 that is part of the 44th Transpacific Yacht Race to Hawaii that starts July 15.
|INSIDER'S VIEW OF THE AMERICA'S CUP: AN INTERVIEW WITH HARKEN'S BILL GOGGINS
Sail America News interviewed Harken’s Commercial Manager and Sail America Board Member Bill Goggins’ about the company’s long-standing association with the legendary America’s Cup. Goggins provides keen insight into the varied benefits of the partnership and the major economic impact of the overall event.