BUSINESS EXCELLENCE—RUNNING AND SUSTAINING A HIGHLY SUCCESSFUL ORGANIZATION

WHEN: Tuesday, June 26 from 9:25 am to 10:25 am

JOHN SPENCE – AUTHOR AND PROFESSIONAL SPEAKER

Join this keynote session where John Spence, a world renowned professional speaker and author, will offer up his most intensive business improvement presentation created specifically to help you understand the most essential strategies for building and sustaining a highly successful organization. Based on his work with more than 300 companies around the globe, John will share his best tools and ideas for how to improve your business, gain market share, and increase revenues even in a tough economy.

THE AUSTRALIAN PERSPECTIVES ON SAILING

WHEN: Tuesday, June 26 from 10:30 am to 11:00 am

ROSS KILBORN – SPORTS DEVELOPMENT DIRECTOR, YACHTING AUSTRALIA

Yachting Australia is the peak body for sailing in Australia. Its eight member State and Territory Associations and 400 member clubs have 55,000 registered members. With significant support from the Australian government, Yachting Australia recently undertook a major market research project into a typical Australian's perspective on sailing. In this session, Yachting Australia's Sport Development Director, Ross Kilborn, will explain the research, the major findings, and how the information is being used to increase sailing participation at nearly 400 sailing clubs throughout the continent.

PROMOTING SAILING WITH DISCOVER BOATING

WHEN: Tuesday, June 26 from 11:00 am to 11:30 am

CARL BLACKWELL – DISCOVER BOATING AND THE NATIONAL MARINE MANUFACTURERS ASSOCIATION

Join this session to hear "State of the industry" statistics from the National Marine Manufacturers Association (NMMA) and find out how the Discover Boating campaign promotes sailing as part of its mission.

REINVENTING YOUR ORGANIZATION: HOW TO CHANGE CULTURE

WHEN: Wednesday, June 27 from 11:15 am to 12:15 pm

DEAN M. BRENNER – THE LATIMER GROUP

Changing the way the people in your organization behave is one of the toughest challenges you may face. But, often the most important and valuable thing you can do for your organization, and your customers, is to reinvent the way you and your people interact with each other—and the marketplace. In this session, Dean Brenner will discuss some ways to lead organizational change to renew the way your organization is perceived by the marketplace and by your own employees.

GROW SAILING WORKSHOP

Modeled after the successful Grow Boating "Growth Summit," the hands-on Grow Sailing Workshops will focus on identifying ways to grow the sailing market. Workshop topics will include: attracting and retaining youth sailors, introducing new people to sailing, sailing participation trends, industry collaboration, and more. Conclusions and recommendations from each of the workshops will be presented later in the program.

TURNING IDEAS INTO ACTION

WHEN: Tuesday, June 26 from 1:40 pm to 3:50 pm

JOHN SPENCE – AUTHOR AND PROFESSIONAL SPEAKER

During this breakout session, John Spence will dig more deeply into some of the core ideas he presented during his earlier keynote "Business Excellence—Running and Sustaining a Highly Successful Organization." Here, he will challenge you to examine your business more closely, identify areas of weakness, and build specific action steps that you can implement right away to dramatically improve your organization's success. Throughout the session, you will be taking short benchmarking audits and doing brief workshops to help you determine specifically how to implement the ideas you learned during John's keynote.

FEEDBACK: THE FUEL FOR THE FUTURE

WHEN: Tuesday, June 26 from 1:40 pm to 3:50 pm

NANCY ANSHELES – CATALYST & CO

Giving positive or constructive feedback is essential for nurturing individuals and organizations so they will thrive. Constructive feedback and effective communication help employees, clients, vendors, and your colleagues know their work makes a difference, and this drives improvement and productivity. In this interactive, hands-on workshop, you'll observe, identify, and practice models for giving effective feedback.

HANDS ON TRAINING AND EDUCATION—AN EFFECTIVE MARKETING TOOL FOR A COMPETITIVE ENVIRONMENT

WHEN: Tuesday, June 26 from 1:40 pm to 3:50 pm

TOM KNIGHTEN – RECREATIONAL POWERBOATING ASSOCIATION

There's no better way to turn suspects into prospects than to get them personally and emotionally engaged with your product. In fact, research shows that when you get an interested individual behind the helm of a boat, there's a 41% greater likelihood of a sale. Participants in this retail-oriented session will learn strategies to create cost effective, learning-centered events that attract the right audience and produce high quality contacts. Tom will also present cross marketing ideas that you can implement immediately to enhance existing dealership marketing activities, such as open house and product "demo days."

B&G ACADEMY SEMINAR SERIES PRESENTATION

WHEN: Tuesday, June 26 from 1:30 pm to 3:50 pm

These presentations will present the educational goal of the B&G Academy program to industry leaders, so they can better understand how B&G is continuing to promote the use of today's latest marine-electronics technology to improve, simplify and enhance the on-the-water experience for sailing enthusiasts of all participation levels.

DIGITAL MARKETING—UNDERSTANDING THE OPPORTUNITIES AND TAKING ACTION

WHEN: Wednesday, June 27 from 8:35 am to 10:45 am

JOHN BURNHAM – DOMINION MARINE MEDIA; BRICE ENGLERT – DOMINION DEALER SOLUTIONS; DAVID JENSEN – CMM; AND JP SKOV, NORTHSTAR YACHT SALES

The digital side of marketing is ever-changing and can seem overwhelming at times. There is no shortage of options, and there are plenty of opportunities. At this panel discussion, you'll have the chance to hear from those who operate in the digital world both at 30,000 feet and at sea level, inside and outside the marine industry. Do you need to learn more about the advancing impact of mobile technology? Do you wonder how you can manage your reputation within social media? Would you like to hear about best practices from other industries? Do you need to decide how to manage your business in the face of a daily flood of changes in the digital world? Join in this highly interactive session, and take away ideas you can put into practice immediately.

REMARKABLE TIME MANAGEMENT: 7 STEPS TO MORE TIME FOR YOU!

WHEN: Wednesday, June 27 from 8:35 am to 10:45 am

GAIL LOWNEY ALOFSIN – AUTHENTIC MEASURABLE PERFORMANCE

As the volume of email and electronic media proliferates, we are not slowing down anytime soon. Take control of your desk, your day, and your life with these 7 steps to create more time for you. While time management may be a myth, productivity is a reality. Stay organized, embrace deadlines, manage interruptions and meetings, address procrastination, and as author Mark Twain professed, "Eat those frogs!" Chart your course for success!

WHY BRANDING MATTERS

WHEN: Wednesday, June 27 from 8:35 am to 10:45 am

JIM WEBB – THE AVALA MARKETING GROUP

This interactive seminar on the strategic importance of branding—especially in the post-recession world—will examine the characteristics of great brands. Why have some brands fared better in the new economy? How can you optimize your branding in digital space? And, as importantly, what are some tips for keeping your brand relevant?