SAIL AMERICA

"The Sailing Industry Conference is designed to provide practical tools and proven expertise to help Sail America members manage business change and improvement. You’ll return home with new, insightful ideas and strategies to adapt to the realities of the new marketplace and grow your business," George Day, Industry Conference Chairman and Publisher of Blue Water Sailing.

Monday, June 25, 2012

3:00 pm	Regatta Sail Newport, Newport, RI
7:30 pm - 9:30 pm	Opening Reception Newport Harbor Hotel & Marina, Back lawn (ballroom: rain back up)

Tuesday, June 26, 2012

7:30 am - 8:15 am

Registration
Outside Ballroom

8:15 am - 8:30 am

Welcome and Opening Remarks
Josh Adams, Sail America Board President; Jonathan Banks, Executive Director
Ballroom

8:30am - 9:15am

America's Cup Presentation
Bob Billingham and Iain Murray
Ballroom

9:15am - 9:25am

Coffee Break
Restaurant

9:25 am - 10:25 am

Business Excellence—Running & Sustaining a Highly Successful Organization
John Spence
Ballroom

10:30 am - 11:30 am

PART 1: Promoting Sailing with Discover Boating, Carl Blackwell
PART 2: The Australian Perspective on Sailing, Ross Kilborn
Ballroom

11:30 am - 11:50 am

Briefing on Grow Sailing Workshop
Josh Adams, Mark Amaral, and Carl Blackwell
Ballroom

11:50 am - 12:30 pm

Luncheon
Restaurant

12:30 pm - 1:30 pm

Grow Sailing Workshop

Team A
Leader: Ross Kilborn

Salon D

Team B
Leader: Carl Blackwell

Salon A

Team C
Leader: Jack Gierhart

Salon B/C

1:30 pm - 1:40 pm

Move to Breakout Sessions

1:40 pm - 2:40 pm

Turning Ideas into Action
John Spence

Salon B/C

Feedback: The Fuel For the Future
Nancy Ansheles

Salon A

Hands on Training and Education: An Effective Marketing Tool for a Competitive Environment
Tom Knighten

Marine Suite

B&G Academy Seminar Series

Salon D

2:40 pm - 2:50 pm

Move to Breakout Sessions

2:50 pm - 3:50 pm

Turning Ideas into Action
John Spence

Salon B/C

Feedback: The Fuel For the Future
Nancy Ansheles

Salon A

Hands on Training and Education: An Effective Marketing Tool for a Competitive Environment
Tom Knighten

Marine Suite

B&G Academy Seminar Series

Salon D

3:50 pm - 4:20 pm

Break
Restaurant

4:20 pm - 5:10 pm

Grow Sailing Presentations from Breakout Groups
Mark Amaral, Carl Blackwell, Jack Gierhart, and Ross Kilborn
Ballroom

5:10 pm - 5:30 pm

Closing Remarks
Josh Adams and Jonathan Banks
Ballroom

5:30 pm - 7:00 pm

Break

7:00 pm - 10:00 pm

Cocktails & Dinner
Newport Yachting Center

Wednesday, June 27, 2012

7:30 am - 8:15 am	Breakfast and Registration Outside Ballroom
8:15 am - 8:30 am	Welcome and Opening Remarks Restaurant
8:30 am - 8:35 am	Move to Breakout Sessions
8:35 am - 9:35 am	Digital Marketing – Understanding the Opportunities and Taking Action John Burnham, Brice Englert, David Jensen, CMM and JP Skov Salon A/D	Remarkable Time Management 7 Steps to MORE TIME for You! Gail Alofsin Marine Suite	Why Branding Still Matters Jim Webb Salon B/C
9:35 am - 9:45 am	Break
9:45 am - 10:45 am	Digital Marketing – Understanding the Opportunities and Taking Action John Burnham, Brice Englert, David Jensen, CMM and JP Skov Salon A/D	Remarkable Time Management 7 Steps to MORE TIME for You! Gail Alofsin Marine Suite	Why Branding Still Matters Jim Webb Salon B/C
10:45 am - 11:15 am	Break Restaurant
11:15 am - 11:30 am	Sail America Update Josh Adams, Jonathan Banks, Jay Stockmann, and Stanton Murray
11:30 am - 12:30 pm	Leading Organization Culture Change Dean Brenner Ballroom
12:30 pm - 12:45 pm	Closing Remarks Josh Adams and Jonathan Banks Ballroom
12:45 pm - 1:15 pm	Transport to America's Cup Viewing Area
1:15pm - 5:00 pm	America's Cup Race Viewing and Village Tours Fort Adams State Park

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